Witches (Un)Welcome! by Kaye Umansky. Illustrated by Ashley King.
Rating: 
The third book in the series of Elsie Pickles. If you’ve been following my reviews, I read them for #Februwitchy. I had bought the first two and wasn’t sure if I’d like them, but I did, so after finishing the first I ordered this and the fourth one (that’ll be the next review out).
The whole series if lighthearted and fun and witchy but also it is about customer service and how to interact with others.
In this particular book, Magenta, who in the previous one had her shop almost close, decides that a better way to deal with having a shop is to have a physical one rather than mail order. Less complaints through the mail, less postage, etc. But she’s not really a people person.
She doesn’t take this into consideration, and using a gift from her sister that allows her to do a shortcut for magic, sets up a magical shop in Smallbridge, where Elsie lives.
This is not exactly welcome news for the villagers who have a split in their views towards witches. And so chaos and crazy things ensue. The fact that the shop is there means it attracts magical folk, and they find the town quaint and decide to set up shop too, maybe offer their own wares, which is quite disruptive and confusing for the people in town.
Of course, Elsie, being a people person and knowing her customer service rules saves the day and surprisingly, Silvine/Aggie does too in her own chaotic clumsy way.
It was lots of fun, with a tiny bit of cringe for Silvine (I don’t think I’ll ever not feel a bit of “oh gosh, damn” for her), but still, I read it in an afternoon after dinner and enjoyed it thoroughly.
Can still recommend it alongside the previous two. Fun for read aloud, fun for young readers, fun for older readers…